Marcel ZOHOU, founder of Institut Art, creative studio in Cotonou
Creative studio · Cotonou, Benin

INSTITUT
ART

Advertising films · Motion design · Brand identity · Websites

We shape how institutions, companies and brands are seen — from the advertising film to the brand guidelines, from the television title sequence to the website. Ten years of practice, 1350+ projects delivered from Cotonou.

See our work Get in touch

Marcel ZOHOU, founder & art director

What we do

Six things we are good at

Advertising films

Television and social-media commercials, from the script to the final mix.

Motion design

Animated explainers, title sequences, lower thirds and broadcast packaging.

Video editing

Eight years cutting daily news for national television. Tight deadlines are the norm here.

Brand identity

Logos, colour and type systems, and the guidelines that keep them consistent.

Print & prepress

Covers, posters, large format. Files that come back from the printer the way you saw them.

Websites

Fast, readable sites that work on the connections your customers actually have.

Selected work

Who we work for

Supreme Court of Benin — annual report cover and institutional poster
Supreme Court of BeninAnnual report cover · Institutional poster
Ombudsman of the Republic — national illustration campaign
Ombudsman of the RepublicNational illustration campaign
UNICEF — data infographics on child marriage
UNICEFData infographics · Social communication
GPS Hotel Complex website
GPS Hotel ComplexWebsite and booking journey
Triomphes Fée cosmetics campaign
Triomphes Fée CosmeticsProduct campaign · Art direction
Espace MABIN hotel and events website
Espace MABINHotel & events website

Three projects in detail

Case studies

Institutional publishing · Poster

Supreme Court of Benin

The brief. The Court publishes an annual report and holds its solemn opening of the judicial year. Two commissions, one requirement: restrained, legible, and printable without surprises.

The tricky part. A book's spine width depends on the final paper thickness, which the printer only confirms at the last minute. The file was built with an adjustable spine, so it could be set late without redoing the layout. The QR code was scanned and verified before delivery — on an official document, a code that fails to open is the institution's image that suffers.

Illustration · National campaign

Ombudsman of the Republic

The brief. Call citizens to a peaceful vote for the April 2026 presidential election, in a country where not everyone reads French with the same ease.

The tricky part. Each image had to be understood without reading a single line. Every scene was built to stand alone — the written message only confirms what the illustration already says. That is the condition for reaching someone who does not read French.

Website · Identity

GPS Hotel Complex

The brief. A hotel living on phone calls and word of mouth. It needed a place where guests can see the rooms before coming, and request a booking.

The tricky part. The hotel has no IT department. Booking had to work with nobody behind a screen: the request goes straight to the establishment, and the pages stay usable on a poor connection.

Budget

What does it cost?

Nobody enjoys asking for a quote without knowing the order of magnitude. These are our starting points. The exact quote is free and reaches you within 24 hours. Prices are in CFA francs — roughly 655 XOF to 1 EUR.

Advertising film

Motion design, shooting, editing, final mix

from150 000XOF

Brand identity

Logo, colours, typefaces, usage guidelines

from100 000XOF

Website

Showcase site, contact form, deployment

from250 000XOF

Event coverage

Filming, editing, sorted rushes delivered

from80 000XOF

What moves the price

  • the length of the film and the number of versions
  • filming on location, or motion design only
  • voice-over, music and subtitles
  • how many pages and languages the site needs
  • the deadline: a rush delivery costs more
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Working together

Talk to us

We work in French and English, with clients in Benin and abroad. Tell us what you need and roughly when you need it — you will get an answer within 24 hours.

Email · contact@zohoumarcel.com Phone · +229 01 66 37 09 21 WhatsApp · +229 01 66 37 09 21